Telewebion is the largest IPTV service provider in Iran that archives television programs such as movies, serials, football matchs. Users can also watch live on more than 50 TV channel via live streaming. Telewebion is available on web and mobile (Android and iOS) and Android TV.
My Role, Product Design Manager in Telewebion.
Duration, From August 2018 to August 2019.
Team, 1 UI Designer, 1 User Researcher
More than 500 videos from TV programs are added daily to the Telwebion, many users visit the Telewebion for watching movies, serials, football and other programs, but the user time was low, as well as users leaving the site after viewing one video.
More than one milion user
Interview with users and collect feedback
User Needs, more than %50 of users browse website with mobile browsers.
Feedbacks Collect feedbacks from support, user's comments in app stores, comments from Twitter, Instagram and etc.
She is 32 years old and due to lack of time on the website, she is looking for the archive of TV series to watch it on her smart TV.
He is 46 years old and due to his job position, when he wants to watch football matches live, he does not have access to TV and watches the match on his mobile phone.
Roja is a social reporter looking for popular programs and topics and daily events.
She is 10 years old and watches cartoons with her tablet.
We start a usability study program and testing with CrazyEgg for finding users how to surfing our website, and also gathering user's feedback from support, comment on app stores and social media. We found this problems:
Changes step by step
Using InvisionApp Elements