Overview
Telewebion is the largest IPTV service provider in Iran that archives television programs such as movies, serials, football matchs. Users can also watch live on more than 50 TV channel via live streaming. Telewebion is available on web and mobile (Android and iOS) and Android TV.
Goals
My Role, Team & Duration
My Role, Product Design Manager in Telewebion.
Duration, From August 2018 to August 2019.
Team, 1 UI Designer, 1 User Researcher
Design Process
- Gathering information about business from stakeholders, product manager and marketing team.
- Collect data from Google Analytics & Firebase.
- Starting a usability study for finding problems base on heuristic evaluation.
- Benchmarking with competitors.
- Start monitoring user activities with CrazyEgg.
- Step by step improvement and A/B testing.
- Redesign website, home page, episode, movies and serials.
- Usability testing and UX KPI's for the number of watched videos, time on site and bonus rate.
- Improve user problems and finalize.
Problem
More than 500 videos from TV programs are added daily to the Telwebion, many users visit the Telewebion for watching movies, serials, football and other programs, but the user time was low, as well as users leaving the site after viewing one video.
Challenge
More than one milion user
User Research
Interview with users and collect feedback
User Needs, more than %50 of users browse website with mobile browsers.
Feedbacks Collect feedbacks from support, user's comments in app stores, comments from Twitter, Instagram and etc.
Personas
Sarah, 32
She is 32 years old and due to lack of time on the website, she is looking for the archive of TV series to watch it on her smart TV.
Shayan, 46
He is 46 years old and due to his job position, when he wants to watch football matches live, he does not have access to TV and watches the match on his mobile phone.
Roja, 38
Roja is a social reporter looking for popular programs and topics and daily events.
Maryam, 10
She is 10 years old and watches cartoons with her tablet.
Usability Study
We start a usability study program and testing with CrazyEgg for finding users how to surfing our website, and also gathering user's feedback from support, comment on app stores and social media. We found this problems:
- Navigation cliks
- Most viewed channels
- User scrolling
Solution
Changes step by step
Design Guidelines
Colors, Fonts
Task Flows
Ideation & Wireframing
User Interface (Before/After)
Pages
- Home Page
- Live
- Player
- Archive Page
- EPG
- User Login
Deliverables
Using InvisionApp Elements
Result
- Improve the Bounce rate from 45% to 15%.
- Increase user’s time on site from 3 minutes to 10 minutes.
- Improve navigation menu for better findability.
- Add advertiments
- Improve player experience on desktop and mobile
Tools
Stats & Highlights
User
Time on Site
Bounce Rate
Alexa Rank